According to the press release, customers will be able to shop with Klarna’s four interest-free instalments across ABG and SPARC’s brands’ ecommerce sites as the partnership rolls out. The partnership will strengthen ABG’s ecommerce platform, broaden the consumer audience base, and attract new shoppers.
ABG’s global portfolio of 30+ brands spans the media, entertainment, luxe, fashion, street, wellness, home, active, and outdoor lifestyle sectors. It includes fan favorites such as Aéropostale, Juicy Couture, Lucky Brand, Brooks Brothers, and Nautica and iconic names such as Sports Illustrated, Elvis Presley, Marilyn Monroe, Muhammad Ali, and Shaquille O’Neal. Klarna is currently available online at Aéropostale, Nautica, Nine West, and Brooks Brothers, with plans to roll out across ABG and SPARC’s portfolios in the coming months.
Furthermore, the initiative comes as the shift to a full omnichannel experience continues to accelerate, and brands must meet new consumer shopping expectations with technologies that offer more flexibility and convenience, Klarna's officials stated.
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