Amazon rolls out a programme that pays consumers for their data on non-Amazon purchases

Thursday 22 October 2020 14:43 CET | News

Amazon has launched a programme that pays consumers for information about what they’re purchasing outside of and for responding to short surveys.

According to TechCrunch, the programme is called Amazon Shopper Panel, and asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores, and entertainment outlets such as movie theaters, theme parks, and restaurants. 

Participants will benefit from the newly launched Amazon Shopper Panel mobile app on iOS and Android to take pictures of paper receipts that qualify or they can opt to forward emailed receipts to to earn a USD 10 reward that can then be applied to their Amazon Balance or used as a charitable donation. Besides, users are enabled to earn additional rewards each month for every survey they complete. The surveys are optional and ask consumers about brands and products that may interest the them. The rewards may vary, depending on the survey.

Furthermore, the programme is available in the US, by opt-in and invite-only. Therefore, invited participants can download the newly launched Shopper Panel app and join the panel, while other interested users can use the app to join a waitlist for an invite. 

Although Amazon claims it will delete any sensitive information from the receipts users upload, it doesn’t delete users’ personal information. Instead, it's stored in accordance with its existing Privacy Policy, allowing users to delete their previously uploaded receipts, if they choose, TechCrunch stated.

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Keywords: Amazon, launch, reword programme, surveys, Amazon Shopper Panel, Amazon Balance, US
Categories: Payments & Commerce | Online Payments
Countries: United States
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Payments & Commerce

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