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Yougov acquires Open Banking startup Lean App

Tuesday 27 April 2021 11:45 CET | News

Data analytics company Yougov has acquired Open Banking startup Lean App to help improve its services with financial transaction data, according to cityam.com. 

Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. The transaction will allow Yougov to use financial data – such as the value, timing, and frequency of purchases made on and offline – to improve its products.

The move comes soon after the launch of Yougov safe, a cross device transfer and data marketplace, as it aims to boost its stream of observed behavioural data.


Source: Link


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Keywords: Open Banking, startup, acquisition
Categories: Banking & Fintech
Companies:
Countries: United Kingdom
This article is part of category

Banking & Fintech






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