Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. The transaction will allow Yougov to use financial data – such as the value, timing, and frequency of purchases made on and offline – to improve its products.
The move comes soon after the launch of Yougov safe, a cross device transfer and data marketplace, as it aims to boost its stream of observed behavioural data.
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