This is an impressive jump from the 8.7 million Canadians that visited a banking site in May 2003 - an increase of over 3 million Canadians, or 36 percent in the past 15 months. An analysis of growth in the banking category since last year found significant strides among nearly every major entity. HSBC and ING Group led the way with increases of 88 and 55 percent, respectively. An earlier analysis of online customer acquisition in the credit card industry found high levels of activity in the Canadian market. comScore found that in the second quarter of 2004 there was over 960,000 credit card applications initiated online by Canadians. Of the initiated applications, approximately 240,000 total credit card applications were submitted to financial institutions.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now