According to the research conducted by WorkLight, 48 percent of respondents have shown total or partial dissatisfaction with the smartphone application offered by their bank. Forty percent replied that they are not content at all with the application in question whereas 8 percent were slightly dissatisfied. Nevertheless, 26 percent of respondents said that their smartphone banking application ensures complete services.
According to the survey’s results, the main reasons for poor online banking-based smartphone application usage remain security and privacy concerns, as expressed by two-thirds of respondents. However, almost a fifth of those surveyed said missing features were the main reason for not using the applications on a regular basis.
The same survey has unveiled that the ability to pay bills and use personalized budgeting tools (25 percent), account activity alerts (14 percent) as well as the ability to monitor account balances and transactions (12 percent) stand out as some of the most in-demand features for the smartphone banking application.
WorkLight is a global provider and developer of multi-channel software for mobiles, desktop and web applications.
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