Star One Online Banking features Digital Insights entire consumer Internet Banking suite, including real-time account balances and transactions, electronic bill payment and presentment, online statements, check imaging and alerts. In addition, Star One uses Digital Insights online consumer lending service, AnyTimeLender. Star One has realized success using Digital Insights online marketing suite to cross-sell the credit unions products to its members. According to a 2003 case study, nearly 50% of Star Ones total HELOC loan applications during the period studied were generated by an online campaign with Digital Insights Promotion Manager product. Star One also leverages Digital Insights free growth and retention program, a set of best practice marketing initiatives with training, sales tools and materials that effectively move members to online self-service channels. With assets over $2.8 billion, 67,000-member Star One is ranked 14th in total assets among more than 9,000 credit unions nationally.
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