Wirecard's Boon offers personalized cash gifting with Vouchr

Wirecard has added new feature to its mobile payment app boon -  the capability to personalise cash gifts with media-rich messages and experiences.

In collaboration with Vouchr, the creators of an engagement API for digital money, cash transfers can be transformed into engaging, fun and personalized experiences, which serve to drive customer loyalty.

Vouchr’s capabilities enable consumers to express themselves by digitally “wrapping” their money transfer with engaging content. For example, customers can bundle their gift with audio, videos, games, selfies, chat and other media that create personalised experiences every time money is sent.