With the smart integration of digital payment methods, such as Apple Pay, in SMS or Messenger, retailers and service providers have touchpoints throughout the customer journey, from customer service, to promotions, to the payment process bundled together in one central channel for the first time.
Overall, the combination of digital payments and commerce via messaging channels, called Conversational Commerce, might have potential as it gives companies the opportunity to be closer to customers, websms’s officials stated.
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