According to Business Insider, the company is launching contactless Visa-branded cards with Cubic Transportation Systems in cities including London, Miami, New York, Sydney, and Vancouver. Moreover, Visa's tap-to-pay project is already live in Brussels, Bratislava, Bucharest, Hong Kong, Santo Domingo, and Turin.
The initiative comes to help with the increasing demand on safer, contactless payment methods, as it has been reported that 65% of cards on the market will be contactless by the end of 2020.
Moreover, the COVID-19 outbreak has spread awareness of contactless payments in most of Europe-based markets, while popularity in the US has been comparatively low – as was the case with chip cards when first introduced.
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