Valista chosen by Orange

w-HA will operate the service for Orange while Valista will provide the technology based on PaymentsPlus, its installed platform. Simpay, founded by Orange, Telefónica Móviles, T-Mobile and Vodafone, will focus on enabling interoperable micro-payments over mobile and fixed Internet channels. The founding members of Simpay represent more than 280 million wireless subscribers worldwide. Thanks to this connection with Simpay, Orange users will be able to purchase digital goods and services over mobile and fixed Internet from all content providers participating in the Simpay scheme, including those acquired by other Simpay members. Simpay forecasts that, thanks to the openness of its platform, it will enable over €1billion of extra transactions for the mobile phone industry by 2007. Orange already successfully uses the services of w-HA —powered by Valista PaymentsPlus technology— for the monetization of the content provided through the Orange portal and other third party services like Orange Gallery in France. It is rolling it out throughout the Orange European markets. The addition of Simpay connectivity will further boost the diversity of content and will allow seamless cross-operator and cross-border transactions.