Through this initiative, one of the objectives the companies aim to meet is to get participating consumers familiar with the concept of smart posters, enabling them to collect retail offers which can be redeemed for purchases at outlets. Smart posters contain one or more embedded NFC tags. By tapping a NFC enabled mobile phone on a smart poster, the customer is automatically connected to a back-end content server over the wireless data network. According to a recent study released by Juniper Research, NFC smart poster applications open up enormous market opportunities. The application of NFC as a mobile retail marketing device via coupons and smart posters will lead to an increase in the NFC mobile payment transaction values from USD 8 billion in 2009 to USD 30 billion within three years.
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