The Logic Group is set to start the distribution of vouchers and coupons via NFC-enabled in-store smart posters. Under the agreement, Proxama will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a simple tap on an NFC tag embedded in a poster. These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
The partnership includes the deployment of Proxama’s TapPoint campaign management platform that will enable retailers to create their own campaigns and collect ‘real-time’ analytics on the effectiveness of each individual campaign.
Proxama is a mobile commerce company that specialises in NFC mobile contactless payments and NFC proximity marketing. Proxama’s products and platform, which support NFC handsets and mobile operating systems, allow consumers to receive offers, connect with brands and make payments through their NFC phones.
In recent news, Proxama has partnered with experiential marketing agency Experience Worldwide to provide the NFC platform that is used in a UK-wide field promotion of the new BlackBerry Z10.
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