Coen will be leading Proxama’s financial programme for growth, especially in the North American and European markets. He will be responsible for the commercial relationships and contract negotiations Proxama has with its partners, suppliers and clients and will be central to formulating and executing Proxama’s business development strategy and business planning.
Proxama is a mobile commerce company that specialises in NFC mobile contactless payments and NFC proximity marketing. Proxama’s products and platform, which support NFC handsets and mobile operating systems, allow consumers to receive offers, connect with brands and make payments through their NFC phones.
In recent news, Proxama has entered an agreement with Smartrac, a developer, manufacturer and supplier of RFID transponders and inlays.
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