For the E-Com Report, Nets surveyed 8000 people in the DACH region between September 2020 and June 2021, including 2,600 from Switzerland. This study shows that in-store shopping is still the top priority for Swiss consumers, as only 28% prefer the online shop to the physical store. 46% of German consumers prefer to shop in the online shop, while only 43% prefer the store. In Austria, the proportion of online shoppers is also significantly higher at 40%. According to the study, there is also a clear difference in purchasing behaviour compared to neighbouring countries.
When it comes to the most popular goods to purchase on the Internet, clothing clearly comes first. 46% of those surveyed have bought clothes online in the past four weeks. Shoes (25%) as well as beauty products and media such as books (22% each) follow on the popularity ranking. When it comes to online services, the study concluded that streaming offers for music, films and audio books are at the top with a share of 34%, followed by insurance with 17% and online games and digital media with 13% each. When it comes to payment, the credit card has a clear lead with a share of 30% of online payments made by Swiss customers. This is followed by invoice payments with a share of 23%. Electronic wallets such as PayPal (12%), instalment payments (10%) and debit cards (8%) played a much smaller role.
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