Features of the m-banking service include prepaid top up, post paid bill pay, MFI payments and collections, salary payments, ticketing for railway, buses, airlines, cinemas and events, insurance collections and payments, international money transfer, merchant transactions, brokerage payments, government payments, mobile and TV content purchase and TV merchandise. Obopay India executive director Aditya Menon remarks that “there is a huge opportunity in India, which has 220 million mobile users.” Menon also mentions that unlike in the US where Obopay is a financial service firm and issues debit cards, the operations in India will take place only through banks.
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