Music Choice Goes Mobile with Sprint

Is that music coming from your mobile phone? Sprint added Music Choice to its Sprint PCS Vision(SM) Multimedia Services channel line up. Music Choice is a premier, multiplatform music network that will provide Sprint customers popular audio music channels, including R&B and Hip-Hop, Hit List, 80s, 90s, Country and Rock. Customers can also access “Music Choice Today” for daily video clips, including artist interviews and performances produced at the Music Choice studios, and “Music Choice News” for music news and artist gossip. Music Choice on Sprint’s new multimedia service will allow subscribers to check out the latest headlines and then click on their favorite type of music, start streaming music, fold their phone up and have a portable music player for a few quick minutes of music while waiting in line, walking down the street, or sitting in the airport or at a train station. Earlier this year, Sprint announced Sprint PCS Vision Multimedia Services, a service that delivers streaming audio and video content at up to 15 frames per second, from familiar sources, including NBC Mobile, CNN, ABC News, FOX Sports, The Weather Channel, Discovery, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather, Cartoon Network, Adult Swim, Comedy Time, 1KTV and now Music Choice. At launch, Music Choice will only be available on the Sprint PCS Vision Multimedia Phone MM-7400 by Sanyo, but will be made available on other multimedia phones in the near future. Sprint customers can select from a basic package of multimedia services, called Sprint TV – a compilation channel that offers news, sports and entertainment, including Music Choice Today – for $9.99 per month. Customers can also select the full Music Choice channel for $5.95 per month, in addition to other premium channels that range in price from $3.95 – $5.95 per month. Customers choosing the Sprint Multimedia Pack receive Sprint TV, unlimited Sprint PCS Vision, Picture Mail(SM), Sprint PCS Video Mail and 100 SMS text messages for $25.00 per month.