MULTePAY Rings The Changes for Independent Retailers? Profits

Sales of mobile content ? including mobile phone ringtones, logos and games ? are currently experiencing dramatic growth in the UK. According to the Mobile Data Association, ringtone sales are set to rise 60 per cent this year, creating a market valued at over £70m in 2003. The promotion, which is being trialled in MULTePAYs leading retail stores, includes point of sale materials and in-store advertising designed to help independent retailers profit from the explosion in consumer demand through MULTePAY Direct, The only payment terminal you will ever need. The solution works by delivering an access PIN code through the terminal and onto a receipt which the customer keys in to their mobile phone to access a vast choice of ringtones and other mobile content. The MULTePAY solution offers the first opportunity for retailers to capitalise upon the market for mobile content products, which are sold today predominantly through magazine advertisements and via the Internet. Launched earlier this year, the MULTePAY Direct terminal provides a flexible, revenue-generating platform for multiple new electronic products, including electronic top-up for prepaid mobile phones, games, ringtones and logos. MULTePAY Direct is unique in enabling retailers to prepay a cash value onto their MULTePAY terminal, allowing them to vend from this value any top-up and prepaid product without the risk of holding stock. Moreover, MULTePAY offers the highest commissions available to independent retailers today. With MULTePAY Direct, retailers can earn margins of up to 5.5 per cent on electronic top-ups on all major mobile networks, and 20 per cent on mobile content sales. To complement the prepay products, the MULTePAY terminal is Chip and PIN compliant and can provide credit and debit card facilities through all acquiring banks. The MULTePAY terminal has been chosen by Europe?s leading sales, marketing and distribution specialist, Food Brokers Limited, to market to its customer base, and is being stocked by cash & carry outlets throughout the UK, including Batleys, Blakemores, United, Sher Bros and JW Grays. The MULTePAY Direct terminal is available to all small independent retailers without the need to fill out application forms or enter into a contract. Additionally, there are no hidden deposits or service charges to pay and no minimum transaction targets to meet. Together with the wide range of prepay products on the terminal, the MULTePAY terminal is positioned to be the most complete electronic payment solution for the independent retailer on the market.