Mocca Selects mBlox For Britney Spears SMS Programmes

Mocca members have selected mBlox to handle the distribution of its PSMS programme for Britney Spears, Britney Mobile Live!, for European fans. The mobile messaging program coincides with Britney Spearss European summer tour, Onyx Hotel.Hundreds of fans have embraced the "Text 2 Britney" SMS program; they love being able to communicate with Britney. Incoming text messages and her responses are posted daily on the website at www.BritneyMobileLive.com. Mocca has the exclusive worldwide rights for mobile messaging for Britney Spears. The company developed two SMS programs to bring fans closer to Britney Spears - "Text 2 Britney" allows fans to send a personalised text message to Britney. She selects a few each week to respond to and her replies are posted on the web site www.BritneyMobileLive.com. In addition, fans can opt in to receive "Britney Diary," weekly text messages from Britney about her life on tour. Each week up to four messages from Britney are sent. Fans can opt-out at any message.