Mobily and Oberthur Card Systems Partner

In Mobile Communications, the Kingdom of Saudi Arabia is the largest market in the Middle East and benefits from an important potential of growth. Mobily is the brand of Etihad Etisalat, a consortium which combines an unmatched depth of experience in regional telecommunications with expertise and knowledge of the local market. The consortium’s main partner Etisalat, UAE was one of the first to introduce mobiles in the Middle East and 3G technology in the recent years. The recent birth of this operator will herald the crossing of an important milestone in the Kingdom’s telecommunications sector. The development of a new brand and corporate identity within the Group is a key step in the series that will lead to offering the second mobile service to consumers in Saudi Arabia. After winning the second license for operating mobile phone services, Mobily seeks to build a strong foundation and a promising future for the telecommunications sector in the Kingdom of Saudi Arabia. It aims to create mutually beneficial relationships with its customers, matching their aspirations and needs by offering unique services and advanced products.