Digital goods such as mobile entertainment (ringtones, games, wallpaper, gambling and so on) will continue to be the largest application for buying and selling via the mobile phone but ticket purchases will also emerge as a major application area by 2007 with revenues totalling $39 billion by 2009, the report estimates. Worldwide m-commerce: the next 5-years reveals that train and bus travel, cinemas and theatres, as well as car parking, will be key ticketing application areas. Mobile users have already started to show interest in ticketing particularly in Europe and Japan. The report also reveals that mobile entertainment transactions will be worth $48bn by 2009; retail Point of Sale (POS) mobile transactions will be slow and be worth only $299 million by 2009; RFID and Infra Red technologies are likely to have major influence on future developments of mobile as a payment device; and that the development of global standards will continue to be slow due to too many industry bodies concentrating on vested interests.
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