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Mobile finance apps surge in market share, study shows

Wednesday 22 April 2020 11:35 CET | News

Mobile app marketing specialist AppsFlyer has published a report revealing that financial apps are surging in use as more and more users are embracing mobile payments.

 

The data shows that finance apps have jumped almost 90% in global market share between 2018 and 2019, with finance apps representing about 4.5% of worldwide installations in 2019, compared with about 2.4% the prior year, according to a press release.

The company announced that their latest analysis finds several key trends, including that digital banking alternatives are steadfast rivals to traditional legacy options, install and post-install fraud are rampant detractors of marketing ROI and user experience is paramount to immediate action.

The report shows the highest level of year-over-year growth is in emerging markets in Latin America, Asia Pacific and Africa and the Middle East, where millions of unbanked and underbanked consumers are embracing mobile finance apps as a means of obtaining loans, making payments and transferring funds.


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Keywords: AppsFlyer, mobile payments, Moddle East, America, United States, Asia, Asia-Pacific, finance app marketing, financial app, fund transfer
Categories: Payments & Commerce
Companies:
Countries: World
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Payments & Commerce






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