Mobeam, ProLogic close strategic partnership to enable digital coupons on mobile devices

Through this partnership, mobeam and ProLogic are working to integrate their technologies to close the gap that exists between the digital coupons available today on consumer mobile devices and their redemption at point of sale, including the back-end processing by retailers.

Combining mobeam’s light-based technology and ProLogic’s Digital Coupon Clearing solution is set to create a digitized coupon system for consumers and retailers. Consumers can acquire and redeem coupons digitally, and retailers can digitally process and clear the coupon to complete the transaction loop.

Mobeam’s technology makes digital coupons and other content presented on a mobile device universally scannable by every point-of-sale (POS) system. The company’s light-based technology turns barcode data for coupons, content, or offers into a beam of light that can be read by barcode scanners present at store checkout counters around the world. Once a coupon or offer is presented at POS and is digitally redeemed by a shopper, ProLogic’s Digital Coupon Clearing solution will complete the purely digital coupon process.