Italy: usage of retail apps jumped by 75 % - report

Wednesday 21 May 2014 10:13 CET | News

In Italy, the number of people using retail apps and mobile sites reportedly jumped by 74.8% year over year—the largest growth for any category, recent findings indicate.

According to research company comScore MobiLens, nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a growth of 23.5% compared with the same period in 2012, which has laid the foundation for a mobile revolution in retail and other consumer services.

Interest in electronic payments and money transfer facilities had also surged during the year, with user numbers up an estimated 65.2%.

However, even after increases, less than one-quarter (23.8%) of Italy’s smartphone owners accessed mobile retail sites or apps, while 22.6% visited shopping and price guides on mobile platforms. A further 22.1% used group shopping or daily deal sites and 18.3% visited auction or classified sites.

The proportion carrying out e-payments or money transfers via smartphone was 21.7%, and a similar number (21.4%) accessed their bank accounts through such a device.

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Keywords: Italy, usage of retail apps, retail apps, report, electronic transactions, mobile retail, money transfer, mobile shopping
Categories: Payments & Commerce
Countries: World
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