According to The Verge, the Shop page will offer users personalised recommendations on things to shop, with everything being able to be purchased from within the app. Moreover, Instagram is also integrating Facebook Pay, which enables consumers to insert most debit or credit card information into the app and save it to share money. Besides, Facebook Pay is available for both shopping purchases and donations. Both offerings will be available in the US first.
Furthermore, the initiative will facilitate purchasing products within the Instagram app, as users don’t have to exit the app or constantly reenter their payment information to buy something, which was previously presented as major impediment for buyers. Regarding costs, the company charges a selling fee for purchases made within the app.
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