FAST Launches Search Engine for Mobile Users

Thursday 17 March 2005 00:49 CET | News

FAST mSearch Enables Wireless Carriers and Mobile Content Providers to Simplify, Personalize and Monetize Content Services.

Fast Search & Transfer™ (FAST™), the leading developer of enterprise search and real-time alerting technologies, unveiled FAST mSearch™, the industry’s first mobile search solution to collectively integrate content such as music, games, ring tones, and images with highly relevant content from the mobile Web, providing users with an optimized and more personal search experience on their mobile devices. FAST mSearch, the latest Search Derivative Application (SDA) to leverage the FAST Enterprise Search Platform (FAST ESP™), takes mobile search to new levels by enabling carriers to drive profitability through the integration of their own content with relevant results from content providers and the Mobile Web. FAST mSearch further improves the revenue opportunities for carriers and content providers by powering a number of business models, such as personalized local search, targeted mobile commerce and advertising services, and multimedia search. Unlike branded applications such as Google, which threaten the business models of carriers and content providers, FAST mSearch offers a breakthrough solution that delivers an integrated and highly relevant set of search results from the Mobile Web and from content sources that meet all appropriate mobile formats. FAST has transformed enterprise search from a powerful, yet narrowly perceived function, into an enterprise-wide strategic and tactical capability of pivotal importance. FAST ESP and FAST’s portfolio of solutions and SDAs supply a complete information retrieval solution ideal for a growing number of key vertical markets and applications including e-Commerce and Internet Portals, Financial Services; Government; Life Sciences; Media and Publishing; and Telecom. For FAST, the search never stops.

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Keywords: ,
Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce