Europe: 42 % of people shop via mobile - report

Monday 2 June 2014 10:13 CET | News

A quarter of Europeans now use mobile banking and 42% shop via mobile, recent findings indicate.

According to a study from global financial group ING, the growth in smartphone usage is driving ‘impulse purchases’, with more than 139.5 million Europeans now regularly shopping via mobile phone, with 42% of these saying that they regularly buy ‘on impulse’, compared to just 25% of non-mobile adopters.

The study also revealed that clothing tops mobile shoppers’ hit list, accounting for 23% of items purchased, followed by electronics (21%), games (12%), holidays (11%), music (11%) and groceries (11%).

In the Netherlands, nearly half (47%) of respondents are banking on their smartphone, compared to almost a third (31%) of British people and fewer than one in five (17%) in France.

Finally, the study revealed that more people are using alternatives to cash to make purchases, with 49% of Europeans saying they use physical cash less often than they did 12 months ago and 40% claiming they rarely use it. The trend looks set to continue with 45% of consumers predicting that they will use less cash in the next 12 months.

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Keywords: Europe, shop via mobile, report, mobile shopping
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce