According to the press release, thanks to the partnership, international companies that adopt EBANX's solutions to sell in Brazil through digital payment accounts can now offer PicPay as one of its payment options, expanding their Total Addressable Market in the largest economy in Latin America, and giving access to millions of Brazilians to global products and services.
The initiative comes to support Latin America-based consumers, as digital wallets have gained special traction during the pandemic, not only because they allow easy access to ecommerce, but also because of the distribution of emergency aid during the pandemic, which was extensively done through e-wallets.
Moreover, customers can also use PicPay to split payments in instalments, a preferred way for Brazilians to buy products and services. Furthermore, the partnership will help EBANX to reinforce its presence in the digital wallets market – which is expected to reach almost 50% of transactions on ecommerce by 2022, according to Bain consultancy.
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