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Bundling Wireless With Other Telco Services Will Reduce Wireless Customer Churn by 25 Percent

Monday 7 June 2004 18:12 CET | News

According to the Yankee Group report, Wireless Emerges as the New Star in the Telecommunications Bundle, market developments in the landline, media, and wireless telecommunications sectors are driving new enthusiasm for wireless bundling.

ILECs see wireless as a natural fit now that the RBOCs have permission to sell long-distance service in every market. Cable MSOs and CLECs believe wireless is essential to their competitive strategies. Wireless carriers that face a maturing market and a hyper-competition calculate bundling will enable them to reduce churn, attract new subscribers, and reduce operating expenses. The Yankee Group is already seeing evidence of the shift to wireless bundling. Cingular, which is piloting MinuteShare and deploying FastForward services, is an example of an operator aggressively pursuing functional integration. Qwests recent announcement that its nationwide wireless service can include Voice Mail Link to reduce the cost of leaving and retrieving messages and free long-distance during off-peak hours will add value to their end users. As these bundles evolve and integrate, both service provider and end users will emerge as winners.


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Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce