Big City Goes Live with MobileLime POSitouch

Retail Control Solutions (RCS), the largest POSitouch retailer on the east coast, will offer MobileLime services to their food service and hospitality customer base. MobileLime allows any establishment to offer loyalty programs, marketing promotions, and prepaid/gift programs without issuing cards or paper coupons. The solution works with all 170 million consumers mobile phones in the US. Establishments can deliver their marketing message to their consumers mobile phones using voice and data capabilities, while reinforcing their marketing program with customized email messages, receipts and a web site. Merchants can actively promote new programs or specials; update their customers on their program account balance, order status and more. For consumers, MobileLime enables each person to link all of the information they need to make a purchase -- credit cards, loyalty cards, pre-paid cards, and even cash -- to their mobile phone. At restaurants they can even select a tip with their phone making the payment process more convenient. Big City is among the first to integrate MobileLime into its existing POSitouch POS system. Big City is scheduled to launch MobileLime service this month, joining the network that includes restaurants, clubs, grocery stores, general retail and taxis.