News

At Last! A Mobile Shopping Service Thats Easy To Use and Really Works

Friday 5 November 2004 10:41 CET | News

Retailers can now offer customers a quick and convenient way of shopping at any time and from anywhere, thanks to a newmobile phone shopping service. Reporo is a fast, secure and simple way for consumers to browse and buy from a range of stores usingtheir mobile phone, regardless of the operator network.

Ten brands have already signed up to Reporo, including CD WOW!, Blackwell’s, The Bookpeople and Mankind. Reporo is creating a mobile shopping marketplace with as broad a range of retailers as possible to give consumers maximum choice. In addition to CDs, DVDs, books, health and beauty, and consumer electronics, Reporo is looking to add brands for flowers, fast food, tickets, gifts, travel and hotels, and plans to populate the marketplace with approximately six retailers in each sector within the next six months. To achieve this Reporo is offering to waive the set up costs depending on the size of retailer and the length of contract signed. New retailers will automatically have access to a potential audience of over two million consumers who will be instantly able to access their stores once they have signed up. Reporo is working closely with retailers to help them demonstrate to their customers the value of a convenient, portable and simple way to shop using a mobile phone. Users simply sign up to the service, download Reporo to their mobile phone and then click on the Reporo icon to view the list of Reporo stores. To pay for items in their shopping basket, users type in a secure four-digit PIN number, chosen during the sign-up process, to authorise the transaction. Integrating an existing retail internet site with Reporo is simple and straightforward. Retailers simply need to supply a current catalogue, pricing and images in an electronic format, which are then customised by Reporo so the store can be displayed on a mobile phone or handset - a similar procedure to working with price-comparison engines on the internet. Reporo is non disruptive to existing ordering and payment functions and allows customers to use existing credit and debit card details and store multiple delivery addresses. Retailers pay a sales commission to Reporo for any purchases made using the service, in line with existing affiliate marketing rates. Retailers can be up and running with Reporo in a matter of hours.


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Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce