Alipay Wallet opens its platform for in-app storefronts set up

Friday 29 August 2014 11:01 CET | News

Alipay Wallet has opened up its programming tools to merchants and software developers to help them create online storefronts within the app and, thus, increasing the number of end-users.

The move to open Alipay Wallet up to a wider range of merchants, including vendors on the Taobao Marketplace and, is a step toward making the app a more complete platform for (mobile) online shopping and lifestyle services.

Alipay Wallet, the mobile application for e-payments provider Alipay, already includes functions that include making e-payments at brick-and-mortar shops and booking transportation and doctor appointments via smartphone.

Alipay has been recruiting merchants for its wallet app since June and now has over 1,000. 

Retailers who set up in-app storefronts are able to sell and market a variety of goods and services to Alipay Wallet users. They also gain access to data analytic tools that allow them to personalize services and product recommendations for individual consumers.

Merchants can also launch marketing initiatives such as offering discounts, coupons and special membership privileges to Alipay Wallet users. In June, Yihaodian, a Chinese online grocery store majority-owned by WalMart, launched a store front on Alipay Wallet, allowing customers to buy groceries from their Alipay Wallet app.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Alipay Wallet, in-app storefronts, storefronts set up, China, online storefronts, online shopping, mobile shopping
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce