724s XSAM is a powerful workflow engine that helps mobile network operators quickly and easily add and manage many types of premium content services, such as music or video entertainment, and other digital multi-media information. With XSAM, mobile network operators can conveniently differentiate their premium content service offerings while maximizing the revenue potential from those services. This reseller agreement enables the companies to jointly offer XSAM throughout the Asia Pacific market, targeting Thailand, Singapore, Indonesia, Indo-china, and Australian regions. 724 and Anabatic will also cooperatively launch a series of service support centers throughout the regions to assist mobile operators with their XSAM investment; the first support centers will be established in the Philippines and Singapore. Through its open, standards-based content provider management infrastructure, XSAM reduces the complexity and costs of delivering premium data services, enabling relationships with content providers and aggregators to be more easily managed and integrated. XSAM also enhances the speed and ease of deploying new services by providing a single management point for all premium content relationships.
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