The digital wallet effect: transforming loyalty programs, ConnectPay at MPE

Wednesday 27 March 2024 10:25 CET | Editor: Mirela Ciobanu | Interview

At MPE Berlin, Simas Simanauskas, Chief Business Officer at ConnectPay, discusses how digital wallets are transforming loyalty programs.


Previously, loyalty programs were primarily used for discounts at local stores, but now, loyalty points and cards are integral parts of one’s identity. This shift has prompted companies to expand their loyalty programs, integrating them into digital wallets for added convenience.


Simas explores how online businesses have adapted their loyalty program strategies over time and how digital wallets play a crucial role in this evolution. He shares key themes from his participation in the Digital Wallets panel discussion at MPE 2024, including deepening consumer connections, using digital wallets as stores of value for loyalty points, optimising loyalty program structures, and the evolving role of digital wallets in the industry.


For more insights, watch our conversation with Simas. Enjoy!



About Simas Simanauskas

Simas is an accomplished fintech expert and the Chief Business Officer at ConnectPay. As someone who has worked extensively within highly regulated industries, Simas has deep knowledge of carefully deconstructing legacy payment systems and bringing simple and efficient payment solutions to online businesses so they can grow & scale with ease.



About ConnectPay

ConnectPay is an all-in-one financial platform for online businesses, offering embedded financial solutions with built-in compliance. A smooth onboarding process, client-tailored solutions, and a single set of APIs enable businesses to utilize innovative payment solutions to meet the needs of their digital customers.

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Keywords: loyalty programme, digital wallet, ecommerce, online payments, merchants
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

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