Japan is the world’s third-biggest economy. Its GDP per capita is just under USD 40,000, according to GDP per capita (current USD) - Japan, World. The World Bank. That’s almost four times the global average. The average Japanese consumer spends USD 1,666 a year with ecommerce merchants. And the Japanese ecommerce market, already worth over USD 160 billion, is growing by an impressive 9% a year, according to internal PPRO research.
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