The platform is currently testing a new function that creates an automatic list of products and related articles in videos. The product recognition function that appears between the recommended videos should make it easier for users to get more product information and thus to buy items directly via the video platform.
So far, YouTube has kept a low profile when it comes to ecommerce, yet the introduction of this ‘shoppable content’ should be a step towards incorporating social commerce. The test of automated product recognition is currently limited to the US market.
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