Yotpo offers retail syndication for product reviews on the Bazaarvoice Network

Friday 28 February 2020 09:50 CET | News

Ecommerce marketing platform Yotpo has enabled its customers to syndicate their product reviews and visual user-generated content to the Bazaarvoice network.


Yotpo customers can now syndicate their reviews and visual user-generated content to world’s top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month. With this agreement, ecommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.

Yotpo’s strategic partnership with Bazaarvoice enables businesses to meet their customers wherever they shop with the most up-to-date content that builds purchase confidence. This agreement empowers both the increasing number of brands tapping into both D2C and third-party channels, as well as primarily wholesale brands seeking to drive more retail sales.

In surveys conducted by Yotpo, 98% of consumers consider authentic customer reviews to be the most influential factor in purchase decisions, and 77% of consumers said that authentic customer photos affect their purchase decisions more than professional photos. Brands that syndicate this powerful content to retail sites maximize its reach and influence to generate more sales.

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Keywords: Yotpo, Bazaarvoice, retail, ecommerce, product review syndication, direct-to-consumer, US, United States, retail site, user generated content
Categories: Payments & Commerce
Countries: United States
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