The newly-introduced service is expected to reward users with virtual currency in free iOS games for installing apps from advertisers. In addition, the Ad-Funded Payment Platform is set to provide interfaces for publishers, as well as reporting services for developers and iOS gamers.
Moreover, the offering is set to be available for the iPhone and the iPad devices and is powered by W3is proprietary InstallIQ software.
The Ad-Funded Payment Platform is part of W3i’s mobile distribution network, which includes the Apperang service, released in 2010.
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