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US: online shoppers spend more via personalisation - survey

Thursday 19 February 2015 00:13 CET | News

Nearly half of US shoppers are influenced to purchase more from retailers who personalise e-mails and other offers for them, recent research indicate.

Moreover, 53% of shoppers purchase more from retailers who recommend products based on past browsing or buying behaviors, according to data issued by the ecommerce-related research company MyBuys, bizreport.com reports.

Additionally, 52% of shoppers spend more when online ads are based on shopping behaviors and 48% spend more based on email personalization. Likewise, 39% are frustrated when retailers dont personalise website recommendations while 38% are frustrated with unpersonalised e-mail messaging. About one-third (37%) also says they dont like it when past purchases arent taken into account by retailers.

Most of the shoppers (74%) are using smartphones for product research and one-third have made purchases on a smartphone.


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Keywords: online shoppers, survey, online sales, online purchase, e-payments, behaviour, personalisation
Categories: Payments & Commerce
Companies:
Countries: World
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Payments & Commerce






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