News

US: grocery product purchases online on the rising tide in 2015 – report

Monday 18 April 2016 00:01 CET | News

21% of US adults purchased groceries online in 2015 vs. 11% in 2013, a survey reveals.

Researchers found online grocery shoppers are looking for specific items and sometimes grocery subscriptions, according to a research conducted by SAP SE, bizreport.com reports. 58% of the consumers are more willing to share their information via wearables, smartphones and connected devices, according to another study conducted by RocketFuel, the source cites.

StitchLabs data shows that returning online customers account for about 23% of retailers` revenue and over a year return customers spend about twice as much as new customers, with health/personal care items, clothing/accessories and home furnishings where return customers spend the most.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: US, grocery product, online shoppers, Customers, revenue
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce






Industry Events