Advertising retargeting options aim at people who have already visited a website or are listed a contact in that website database.
The research from Nanigans was based on a survey conducted in July 2017 among 100 marketers, director-level or higher, who work for the 500 largest US ecommerce companies (based on 2016 online sales data).
Almost 63% of respondents say their firm is using Facebook Dynamic Ads, which remarket products/services to consumers, and 80% respondents say the same team now handles both Facebook advertising and display retargeting.
Besides, some 61% of ecommerce marketers say they handle digital ad retargeting in-house.
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