Una Brands launches with USD 40 mln to roll up brands on APAC ecommerce platforms

One of the biggest funding trends that could be observed in 2020 is companies that consolidate small ecommerce brands, and many of the most notable startups in the space focus on consolidating Amazon Marketplace sellers. However, in the APAC region, the ecommerce landscape is more fragmented, with sellers using platforms like Tokopedia, Lazada, Shopee, Rakuten, or eBay – depending on where they are. That is where Una Brands comes in, as company representatives stated that the Una startup is ‘platform agnostic’, searching across marketplaces (and platforms like Shopify, Magento, or WooCommerce) for potential acquisitions. 

According to TechCrunch, Una did not disclose the ratio of equity and debt in the round. Like many other ecommerce aggregators, Una raised debt financing to buy brands because it is non-dilutive. The round will also be used to hire aggressively in order to evaluate brands in its pipeline. 

Una currently has teams in Singapore, Malaysia, and Australia – and plans to expand in Southeast Asia before entering Taiwan, Japan, and South Korea.