Figures from retail trade association the IMRG found an 18.9% rise in online sales. That’s well ahead of the three month trend of 15.4% growth, and 12-month trend of 12.8% growth.
IMRG put the sales rise down to factors including the snowstorms dubbed the ‘beast from the East’ and the early Easter bank holiday weekend – which led to a 27% spike in sales in the last week of the month.
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