GoKwik, a network platform offering full-stack solutions to D2C brands, marketplaces, and omnichannel ecommerce players, has onboarded Truecaller in order to improve conversions and reduce RTOs (return to origin) by leveraging the brand’s expertise in identifying and verifying users.
Apart from this, the scope of the partnership is reportedly a seamless shopping experience and reducing returns for ecommerce and digital-first brands in India.
Truecaller SDK enabes mobile-first startups, developers, and businesses to simplify customer verification for web and mobile apps. For GoKwik, the company will optimise the existing dynamic product models with Truecaller SDK. Officials from Truecaller explained that through the partnership, they will be employing their 1-tap verification-powered solution for businesses building storefronts on ecommerce platforms.
This process is meant to ensure their end-customers do not have to manually fill up names, phone numbers, and other details or bother about OTP issues with the GoKwik and Truecaller SDK-powered online shopping experience.
RTO or Return to Origin, which happens due to a failed delivery of goods, is a major pain point for ecommerce and online merchants, according to Press Trust of India. Industry-wide data cited by the press agency shows that about 20% of orders get returned to origin. In the case of the order being placed via cash on delivery mode, this number rises to as high as 40%.
According to data put forth by Datadriveninvestor.com in May 2022, RTO is one of the biggest issues of ecommerce companies which almost makes up for more than 30% of orders and every RTO constitutes a loss of INR 100–200 per order (which includes shipping, manpower, packaging, fuel, time etc.)
General reasons for RTO include incorrect address entered by the user, user fraud, along with the user’s impulsive buying with cash on delivery options and later casually refusing to receive the delivery, or the item being available at a lower cost on some other platform.
As ecommerce fraud is one of the biggest reasons for RTO, for merchants, GoKwik-Truecaller SDK will work to reduce Return to Origin owing to fraud stemming from phone numbers. This will provide the opportunity for greater precision in tracking unverified customers who will be more likely to commit an RTO fraud.
As Press Trust of India further explains, D2C brands like BoAt, Bombay Shaving Company, Neeman’s, and Sanfe on the GoKwik network have already enabled log in via Truecaller SDK to improve the overall user experience.
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