Toys 'R' Us relaunches with boosted online presence

The popular toy store chain previously filed for bankruptcy protection in 2018, with some of the store’s former creditors still being in litigation over financing issues. The collapse of Toys ’R’ Us led to over 30,000 lost jobs and the closing of over 700 stores across the country. However, the 2022 revamp comes with new owners, as WHP Global purchased a controlling stake back in 2021.

The retailer announced a partnership with department store Macy’s in 2021, which would be selling branded Toys ’R’ Us merchandise online and, later on, open brick-and-mortar locations inside 400 of Macy’s locations across the country. The expansion would lead to a total number of 1,300 outlets globally.