According to Fashion United, the Community Loyalty Programme launches on 12 April 2021 and customers will be able to sign up in-store and online via the Timberland website, earning an introductory offer of 100 bonus points as well as the opportunity to receive a welcome kit when registering in-store. The Timberland Community will also give members 10 points for each GBP spent in-store and online, which they can use to unlock exclusive experiences and gifts.

Furthermore, the first community members will be able to redeem their points for one of its eco-conscious gifts such as bamboo fibre cups, bamboo cutlery sets, plants to encourage urban greening, and eco-friendly accessories. Once signed up, members will also have VIP access to promotions and exclusive products, as well as previews of upcoming collections, access to a dedicated customer service telephone line, behind the scenes brand content, and a complimentary birthday gift. 

Additional points will also be earned from watching the brand’s suggested video content, referring a friend, and engaging with requests to visit a specific page or discovering a new element of the community. Participating Timberland stores and outlets where customers can sign up across the UK, include Carnaby Street, Westfield Shepherd’s Bush, and Westfield Stratford, Fashion United reported.