Tencent expands its ecommerce offering with a new WeChat feature

Thursday 21 January 2021 12:48 CET | News

Tencent has launched WeChat mini shop, an app function that the company has been testing since 2020, and allows entrepreneurs and companies to easily set up an online store.

According to Nikkei Asia, with the launch, Tencent  plans to expand its online shopping business, tapping into the 1.2 billion users of its popular WeChat app.

In addition to selling their own products, online shop owners are able to feature goods offered on partner ecommerce sites such as This enables the owners to flesh out their lineups and collect commissions on sales of third-party products. They would pay Tencent a small payment-processing fee. Besides, sellers can add video clips to showcase products as well.

Overall, the online mini shop function aims to leverage the connection among friends and acquaintances forged through WeChat. By bringing together these services on the increasingly indispensable app, Tencent looks to generate earnings from payment processing and online advertising, Nikkei Asia stated.

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Keywords: Tencent, launch, WeChat, mini shop, online store, online shopping, ecommerce, payment processing
Categories: Payments & Commerce
Countries: Asia
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