Via this announcement, the companies are expanding a partnership signed in 2018. As such, Starbucks’ mobile pre-order and in-store pick up feature dubbed ‘Starbucks Now’ was only available on the coffee giant’s own app, but this will be extended to four Alibaba platforms, including local services app Koubei and digital payment app Alipay.
This means that the extended service allows Starbucks to engage with more Chinese consumers through multiple channels that tap into the Alibaba digital economy’s user base of nearly 1 billion.
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright