Via this announcement, the companies are expanding a partnership signed in 2018. As such, Starbucks’ mobile pre-order and in-store pick up feature dubbed ‘Starbucks Now’ was only available on the coffee giant’s own app, but this will be extended to four Alibaba platforms, including local services app Koubei and digital payment app Alipay.
This means that the extended service allows Starbucks to engage with more Chinese consumers through multiple channels that tap into the Alibaba digital economy’s user base of nearly 1 billion.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now