Starbucks China offers order services to Alibaba apps

Wednesday 22 July 2020 11:30 CET | News

Reuters has revealed that Chinese Starbucks customers can order the coffee chain’s drinks on Alibaba’s Taobao marketplace and mobile map app Amap.

Via this announcement, the companies are expanding a partnership signed in 2018. As such, Starbucks’ mobile pre-order and in-store pick up feature dubbed ‘Starbucks Now’ was only available on the coffee giant’s own app, but this will be extended to four Alibaba platforms, including local services app Koubei and digital payment app Alipay.

This means that the extended service allows Starbucks to engage with more Chinese consumers through multiple channels that tap into the Alibaba digital economy’s user base of nearly 1 billion.

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Keywords: Starbucks, China, order services, Alibaba, ecommerce, digital payments
Categories: Payments & Commerce
Countries: China
This article is part of category

Payments & Commerce