According to the press release, the Shopify App Store allows merchants to sell products directly via live shoppable videos created by leading influencers. The two-click setup process grants influencers access to a merchant's products that can then be sold via livestreams on Spin Live's shoppable video platform. Besides, the integration syncs a merchant's product information, inventory, and fulfilment to instantly open a new emerging sales channel.
Moreover, Spin Live – which launched with over 200 brands and influencers – has reported a live conversion rate of 26%, compared with the traditional industry average of 2-3% for ecommerce. Additionally, the company has a risk-free pricing model in which merchants are charged a commission based on actual sales.
Overall, Spin Live is a shopping-first, shopping-only social network which focuses on product discovery and impulse purchases through highly interactive, playful livestreams. The merchandising, checkout, payment, and community is integrated into one video experience. Merchants can host livestreams themselves or partner with influencers who can stream to their followers. Shoppers get to watch live, ask questions, receive discounts, and purchase directly through the app.
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