SheerID, BigCommerce to provide exclusive discounts to merchants

Wednesday 24 August 2022 14:11 CET | News

US-based identity marketing tool SheerID has teamed with open SaaS ecommerce platform BigCommerce to enable discount offers to specific consumer communities. 


The strategic partnership will enable tens of thousands of BigCommerce merchants on the BigCommerce platform to easily provide exclusive offers and discounts to consumer communities such as students (globally), the military, teachers, healthcare workers, first-responders, seniors, young-adults, and new movers.

According to data provided by BigCommerce, these demographic groups represent 70% of the population 18+ in the US and university students in 191 countries.

US identity marketing tool SheerID has teamed with SaaS ecommerce platform BigCommerce to enable discount offers to specific consumer communities.


SheerID and what it will bring to the table

SheerID is powered by a digital verification engine with access to 20,000 authoritative data sources around the world that instantly verify eligible customers for exclusive offers. The app combines a sub-second verification tool, no-code installation, and a specific array of capabilities to help merchants on the BigCommerce platform streamline sales. 

Some of the most important capabilities that SheerID provides include:

  • Instant verification of eligible consumers without leaving the website

  • Automatic brand and design integration 

  • BigCommerce promotion engine integration for single-use codes

  • Ownership of zero-party data for future marketing and sales

  • ROI reporting tracking conversion, revenue and AOV impact

These capabilities will allow BigCommerce merchants to verify customers through multiple steps in the customer journey to extend special offers at different times during the shopping experience through a landing page, discount during checkout, or after registering for a loyalty programme. 

BigCommerce playing at BNPL strategies simultaneously

Almost concomitantly, BigCommerce announced a multi-year partnership with Buy Now, Pay Later (BNPL) company Affirm to offer flexible payments to the former’s merchants. With Affirm as BigCommerce’s preferred pay-over-time solution partner, BigCommerce merchants of all sizes will now be able to use Affirm’s Adaptive Checkout product and provide eligible customers with the flexibility and control to choose which payment schedule works best for them.

Through the Affirm partnership, Merchants can reportedly deliver custom payment options, offering bi-weekly and monthly payment options side by side for eligible customers, on purchases ranging from USD 50 to USD 17,500. Additionally, they will have the opportunity to tap into Affirm’s shopper network of 12.7+ million while maximising marketing efforts with promotions and messaging tools to attract new customers.

Open Software-as-a-Service ecommerce. What it entails for BigCommerce

Through its platform BigCommerce provides merchants with sophisticated enterprise-grade functionality, customisation and performance. B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. 

Headquartered in Texas, US, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. 

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: ecommerce, ecommerce platform, merchants, online shopping
Categories: Payments & Commerce
Companies: BigCommerce, SheerID
Countries: United States
This article is part of category

Payments & Commerce




Discover all the Company news on BigCommerce and other articles related to BigCommerce in The Paypers News, Reports, and insights on the payments and fintech industry: