The new offerings include integrations within the company’s Datorama and Tableau platforms that could help email marketers, a new connector to drive B2B sales, and an integration with Alibaba to fuel ecommerce in China.
Company officials said that with 25% of shopping expected to happen beyond a retailer or brand’s website, app or physical store by 2023, companies must adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility.
Salesforce’s new tools help ecommerce teams balance the relationship between marketing campaigns and sales, drive marketing performance in orders conducted in Amazon, organise data from any platform and prepare it for analysis, and import third-party data sources. The new ecommerce integrations include PayPal at Checkout for Salesforce Payments, Salesforce Commerce for B2B wholesale retail, and Salesforce Social Commerce for China with Alibaba.
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